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Promotional Events
Promotional Events
Name of Dealership.
*
Website/URL.
*
Name.
*
Name.
First
First
Last
Last
Your Position.
*
Email.
*
Phone.
*
Week - month of
Date
Event materials ready.
*
Yes
No
NA
Explain no aswers
Sales tags.
*
Yes
No
NA
Explain no aswers
Banners.
*
Yes
No
NA
Explain no aswers
Prizes.
*
Yes
No
NA
Explain no aswers
Worksheets.
*
Yes
No
NA
Explain no aswers
Appraissal form ready - designed for event .
*
Yes
No
NA
Explain no aswers
Showroom decor ready.
*
Yes
No
NA
Explain no aswers
Registration table.
*
Yes
No
NA
Explain no aswers
Tables for showroom.
*
Yes
No
NA
Explain no aswers
Chairs.
*
Yes
No
NA
Explain no aswers
Crowd control.
*
Yes
No
NA
Explain no aswers
Tents to host valet parking team.
*
Yes
No
NA
Explain no aswers
Service tags for valet parking.
*
Yes
No
NA
Explain no aswers
Cones to indicate parking area for customers not using valet parking.
*
Yes
No
NA
Explain no aswers
Barricades to route trafic.
*
Yes
No
NA
Explain no aswers
Designated parking area for vehices being valet.
*
Yes
No
NA
Explain no aswers
Traffic flow mapped out.
*
Yes
No
NA
Explain no aswers
Vests for valet parking staff.
*
Yes
No
NA
Explain no aswers
Additional Staff.
*
Yes
No
NA
Explain no aswers
Valet Parking.
*
Yes
No
NA
Explain no aswers
Sales Staff.
*
Yes
No
NA
Explain no aswers
Closers.
*
Yes
No
NA
Explain no aswers
Billers.
*
Yes
No
NA
Explain no aswers
Communication prior to sale ( IMMS TM ).
*
Yes
No
NA
Explain no aswers
Letter from general manager to all staff ( service - parts - admin - body shop ).
*
Yes
No
NA
Explain no aswers
Letter from general manager to all service customer.
*
Yes
No
NA
Explain no aswers
Letter from general manager to all vendors.
*
Yes
No
NA
Explain no aswers
Letter from general manager to Outside Sales Consultants.
*
Yes
No
NA
Explain no aswers
Sales tools.
*
Yes
No
NA
Explain no aswers
Deal jackets rady with all sales worksheets - appraisals etc.
*
Yes
No
NA
Explain no aswers
Book out sheets for all vehicles.
*
Yes
No
NA
Explain no aswers
Kbb retail valuations for all vehicles.
*
Yes
No
NA
Explain no aswers
Carfax reports for all pre owned vehicles.
*
Yes
No
NA
Explain no aswers
Event promoted in high traffic areas.
*
Yes
No
NA
Explain no aswers
All entry doors.
*
Yes
No
NA
Explain no aswers
All waiting areas.
*
Yes
No
NA
Explain no aswers
All restrooms.
*
Yes
No
NA
Explain no aswers
Sales tags mirror message.
*
Yes
No
NA
Explain no aswers
E commerce support.
*
Yes
No
NA
Explain no aswers
Website banners support event.
*
Yes
No
NA
Explain no aswers
E mail blast sent to to customers wednesday.
*
Yes
No
NA
Explain no aswers
E mail from general manager to Outside Sales Consultants.
*
Yes
No
NA
Explain no aswers
E mail from general manager to vendors.
*
Yes
No
NA
Explain no aswers
Social media supports event.
*
Yes
No
NA
Explain no aswers
Digital Banners support event ( targeting and retargeting ).
*
Yes
No
NA
Explain no aswers
Banners in 3rd party vendor support event.
*
Yes
No
NA
Explain no aswers
Training has been conducted to educate sales staff to promote event.
*
Yes
No
NA
Explain no aswers
Sales Scripts givent to sales staff for outbound calls supporting event.
*
Yes
No
NA
Explain no aswers
Receptionists greeting supports event.
*
Yes
No
NA
Explain no aswers
Are there incentives for referrals for dealership staff?.
*
Yes
No
NA
Explain no aswers
Are there incentives for referrals for vendors?.
*
Yes
No
NA
Explain no aswers
Are ther incentves for referrals for customers?.
*
Yes
No
NA
Explain no aswers
In store pep rally prior to event with all staff to support sale.
*
Yes
No
NA
Explain no aswers
Daily sales caffeine meetings to inform staff of sales progress.
*
Yes
No
NA
Explain no aswers
Thank you letter from general manager to staff to share results.
*
Yes
No
NA
Explain no aswers
Communication to customers via web to share results.
*
Yes
No
NA
Explain no aswers
Social media support to share results.
*
Yes
No
NA
Explain no aswers
In store pep rally after event to highlight success and to set up next event.
*
Yes
No
NA
Explain no aswers
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